:root {
    --ground: #FBFAF7;
    --surface: #FFFFFF;
    --sunk: #F1EFE9;
    --ink: #121310;
    --ink-soft: #55574E;
    --ink-faint: #8A8C81;
    --rule: #E3E1D9;
    --rule-hard: #C6C4B9;
    --forest: #2E4034;
    --forest-soft: #E8EDE9;
    --gold: #9A7B2E;
    --shadow: rgba(18, 19, 16, 0.09);

    --display: "Newsreader", Georgia, serif;
    --body: "Hanken Grotesk", -apple-system, "Segoe UI", sans-serif;
    --mono: "DM Mono", ui-monospace, Menlo, monospace;
  }

  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) {
      --ground: #0D0E0B;
      --surface: #151711;
      --sunk: #1C1E17;
      --ink: #F0EFE8;
      --ink-soft: #A3A598;
      --ink-faint: #7B7D71;
      --rule: #262920;
      --rule-hard: #3A3E32;
      --forest: #94B8A0;
      --forest-soft: #17211A;
      --gold: #D2A840;
      --shadow: rgba(0, 0, 0, 0.5);
    }
  }

  :root[data-theme="dark"] {
    --ground: #0D0E0B;
    --surface: #151711;
    --sunk: #1C1E17;
    --ink: #F0EFE8;
    --ink-soft: #A3A598;
    --ink-faint: #7B7D71;
    --rule: #262920;
    --rule-hard: #3A3E32;
    --forest: #94B8A0;
    --forest-soft: #17211A;
    --gold: #D2A840;
    --shadow: rgba(0, 0, 0, 0.5);
  }

  * { box-sizing: border-box; }

  body {
    background: var(--ground);
    color: var(--ink);
    font-family: var(--body);
    font-size: 17px;
    line-height: 1.6;
    margin: 0;
    padding-inline: 22px;
    padding-block: 0;
    -webkit-font-smoothing: antialiased;
  }
  .wrap { max-width: 1020px; margin: 0 auto; }

  /* ---------- nav ---------- */
  nav {
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
    padding-block: 26px;
  }
  .logo {
    display: inline-flex;
    align-items: center;
    gap: 11px;
    font-family: var(--body);
    font-weight: 700;
    font-size: 15px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--ink);
    text-decoration: none;
  }
  .logo img { width: 36px; height: 36px; display: block; }
  .logo b { color: var(--ink-soft); font-weight: 500; }
  .nav-right { display: flex; align-items: center; gap: 10px; }
  .nav-cta {
    font-family: var(--body);
    font-weight: 600;
    font-size: 14px;
    color: var(--ink);
    text-decoration: none;
    border: 1px solid var(--rule-hard);
    padding: 9px 17px;
    border-radius: 2px;
    white-space: nowrap;
  }
  .nav-cta:hover { border-color: var(--ink); }
  #theme-toggle {
    background: none;
    border: 1px solid var(--rule-hard);
    border-radius: 2px;
    width: 36px;
    height: 36px;
    display: grid;
    place-items: center;
    cursor: pointer;
    color: var(--ink-soft);
    padding: 0;
    flex: none;
  }
  #theme-toggle:hover { border-color: var(--ink); color: var(--ink); }
  #theme-toggle:focus-visible { outline: 2px solid var(--forest); outline-offset: 2px; }
  #theme-toggle .i-moon { display: none; }
  #theme-toggle[data-mode="dark"] .i-moon { display: block; }
  #theme-toggle[data-mode="dark"] .i-sun { display: none; }

  /* ---------- hero ---------- */
  .hero { padding-block: 54px 0; }
  h1 {
    font-family: var(--display);
    font-weight: 300;
    font-size: clamp(42px, 7.6vw, 82px);
    line-height: 1.02;
    letter-spacing: -0.028em;
    margin: 0 0 26px;
    text-wrap: balance;
    max-width: 13ch;
    font-variation-settings: "opsz" 72;
  }
  h1 em { font-style: italic; font-weight: 400; }
  .hero .sub {
    font-size: 20px;
    line-height: 1.52;
    color: var(--ink-soft);
    margin: 0 0 34px;
    max-width: 50ch;
  }
  .btn-row { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
  .btn {
    font-family: var(--body);
    font-weight: 600;
    font-size: 15.5px;
    text-decoration: none;
    padding: 14px 28px;
    border-radius: 2px;
    display: inline-block;
    border: 1px solid transparent;
    letter-spacing: 0.005em;
  }
  .btn-primary { background: var(--ink); color: var(--ground); }
  .btn-primary:hover { opacity: 0.86; }
  .btn-ghost { border-color: var(--rule-hard); color: var(--ink); }
  .btn-ghost:hover { border-color: var(--ink); }
  .btn:focus-visible { outline: 2px solid var(--forest); outline-offset: 3px; }
  .btn-note { font-size: 14.5px; color: var(--ink-faint); }

  /* ---------- before / after ---------- */
  .compare {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
    margin-top: 56px;
  }
  @media (max-width: 700px) { .compare { grid-template-columns: 1fr; } }

  .pcard {
    background: var(--surface);
    border: 1px solid var(--rule);
    padding: 0;
    overflow: hidden;
  }
  .pcard.after { border-color: var(--forest); box-shadow: 0 10px 34px var(--shadow); }
  .pcard-photo {
    height: 116px;
    display: grid;
    place-items: center;
    border-bottom: 1px solid var(--rule);
    background: var(--sunk);
    color: var(--ink-faint);
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.09em;
    text-transform: uppercase;
    text-align: center;
    padding: 10px;
  }
  .pcard.after .pcard-photo {
    background: linear-gradient(135deg, var(--forest-soft), var(--sunk));
    color: var(--forest);
  }
  .pcard-inner { padding: 20px; }
  .pcard-tag {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.11em;
    text-transform: uppercase;
    color: var(--ink-faint);
    display: block;
    margin-bottom: 12px;
  }
  .pcard.after .pcard-tag { color: var(--forest); }
  .pcard-name {
    font-family: var(--display);
    font-weight: 400;
    font-size: 20px;
    letter-spacing: -0.012em;
    margin: 0 0 5px;
    line-height: 1.22;
  }
  .pcard-desc { font-size: 14.5px; color: var(--ink-soft); margin: 0 0 14px; line-height: 1.5; }
  .stars { display: flex; align-items: center; gap: 8px; margin-bottom: 14px; flex-wrap: wrap; }
  .stars .num { font-weight: 700; font-size: 14.5px; font-variant-numeric: tabular-nums; }
  .stars .cnt { font-size: 14px; color: var(--ink-faint); }
  .rate {
    font-family: var(--display);
    font-weight: 400;
    font-size: 27px;
    letter-spacing: -0.02em;
    font-variant-numeric: tabular-nums;
    display: block;
  }
  .rate small { font-family: var(--body); font-size: 14px; font-weight: 500; color: var(--ink-faint); letter-spacing: 0; }
  .pcard.after .rate { color: var(--forest); }
  .illus-note {
    font-family: var(--mono);
    font-size: 10.5px;
    color: var(--ink-faint);
    margin-top: 16px;
    letter-spacing: 0.03em;
  }

  /* ---------- sections ---------- */
  section { padding-block: 74px; }
  .kicker {
    font-family: var(--mono);
    font-size: 10.5px;
    font-weight: 500;
    letter-spacing: 0.13em;
    text-transform: uppercase;
    color: var(--forest);
    margin: 0 0 16px;
  }
  h2 {
    font-family: var(--display);
    font-weight: 400;
    font-size: clamp(30px, 4.8vw, 46px);
    line-height: 1.09;
    letter-spacing: -0.024em;
    margin: 0 0 20px;
    text-wrap: balance;
    max-width: 19ch;
    font-variation-settings: "opsz" 40;
  }
  h2.wide { max-width: 26ch; }
  h3 {
    font-family: var(--display);
    font-weight: 500;
    font-size: 20px;
    letter-spacing: -0.014em;
    margin: 0 0 9px;
  }
  p { margin: 0 0 17px; max-width: 62ch; }
  p:last-child { margin-bottom: 0; }
  .lead { font-size: 19.5px; color: var(--ink-soft); line-height: 1.5; }

  /* ---------- pillars ---------- */
  .pillars { display: grid; gap: 0; margin-top: 42px; }
  .pillar {
    display: grid;
    grid-template-columns: 88px 1fr;
    gap: 30px;
    padding: 30px 0;
    border-top: 1px solid var(--rule);
    align-items: start;
  }
  .pillar:last-child { border-bottom: 1px solid var(--rule); }
  .pillar .pn {
    font-family: var(--display);
    font-weight: 300;
    font-size: 40px;
    line-height: 0.9;
    color: var(--rule-hard);
    font-variant-numeric: tabular-nums;
  }
  .pillar p { font-size: 16.5px; color: var(--ink-soft); margin: 0; }
  .tier-tag {
    font-family: var(--mono);
    font-size: 10px;
    letter-spacing: 0.09em;
    text-transform: uppercase;
    color: var(--forest);
    background: var(--forest-soft);
    border: 1px solid var(--rule-hard);
    padding: 3px 8px;
    border-radius: 2px;
    vertical-align: 3px;
    white-space: nowrap;
    margin-left: 6px;
  }
  @media (max-width: 620px) {
    .pillar { grid-template-columns: 1fr; gap: 10px; }
    .pillar .pn { font-size: 28px; }
  }

  /* ---------- quote / proof ---------- */
  .proof { border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); padding-block: 54px; }
  .proof blockquote {
    font-family: var(--display);
    font-weight: 300;
    font-size: clamp(26px, 4.4vw, 42px);
    line-height: 1.18;
    letter-spacing: -0.024em;
    margin: 0 0 28px;
    max-width: 20ch;
    font-variation-settings: "opsz" 40;
  }
  .proof p { font-size: 17px; }
  .proof .attrib { font-size: 15px; color: var(--ink-faint); margin-top: 22px; }

  /* ---------- gate ---------- */
  .gate-list { list-style: none; padding: 0; margin: 30px 0 0; display: grid; gap: 0; max-width: 64ch; }
  .gate-list li {
    display: grid;
    grid-template-columns: 30px 1fr;
    gap: 12px;
    align-items: start;
    font-size: 16.5px;
    padding: 14px 0;
    border-top: 1px solid var(--rule);
  }
  .gate-list li:last-child { border-bottom: 1px solid var(--rule); }
  .gate-list .tick { color: var(--forest); font-weight: 600; }

  /* ---------- pricing ---------- */
  .prices {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(245px, 1fr));
    gap: 1px;
    background: var(--rule-hard);
    border: 1px solid var(--rule-hard);
    margin-top: 42px;
  }
  .price { background: var(--surface); padding: 30px 26px; }
  .price.feature { background: var(--forest-soft); }
  .price .pname {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.11em;
    text-transform: uppercase;
    color: var(--forest);
    display: block;
    margin-bottom: 18px;
  }
  .price .pamt {
    font-family: var(--display);
    font-weight: 300;
    font-size: 44px;
    letter-spacing: -0.03em;
    line-height: 1;
    display: block;
    font-variant-numeric: tabular-nums;
  }
  .price .punit { font-size: 14px; color: var(--ink-faint); display: block; margin-top: 9px; line-height: 1.4; }
  .price ul { list-style: none; padding: 0; margin: 22px 0 0; }
  .price li {
    font-size: 15px;
    color: var(--ink-soft);
    padding: 10px 0 10px 20px;
    position: relative;
    border-top: 1px solid var(--rule);
  }
  .price.feature li { border-color: var(--rule-hard); }
  .price li:first-child { border-top: none; }
  .price li::before {
    content: "";
    position: absolute;
    left: 2px; top: 18px;
    width: 9px; height: 1px;
    background: var(--forest);
  }
  .price-note { font-size: 15.5px; color: var(--ink-faint); margin-top: 26px; max-width: 62ch; }

  /* ---------- expansion ---------- */
  .expand { background: var(--sunk); padding: 46px 40px; }
  .expand-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(215px, 1fr)); gap: 30px; margin-top: 34px; padding-top: 34px; border-top: 1px solid var(--rule-hard); }
  .expand-grid p { font-size: 15.5px; color: var(--ink-soft); margin: 0; }
  @media (max-width: 520px) { .expand { padding: 32px 24px; } }

  .founder { display: grid; grid-template-columns: 215px 1fr; gap: 34px; align-items: start; }
  @media (max-width: 620px) { .founder { grid-template-columns: 1fr; gap: 22px; } }
  .portrait {
    aspect-ratio: 1 / 1;
    width: 100%;
    max-width: 215px;
    background: var(--surface);
    border: 1px solid var(--rule-hard);
    display: grid;
    place-items: center;
    overflow: hidden;
  }
  .portrait img { width: 100%; height: 100%; object-fit: cover; display: block; }
  .monogram {
    font-family: var(--display);
    font-weight: 300;
    font-size: 54px;
    letter-spacing: -0.02em;
    color: var(--forest);
    line-height: 1;
  }
  .founder-name {
    font-family: var(--display);
    font-weight: 400;
    font-size: clamp(27px, 4vw, 36px);
    letter-spacing: -0.022em;
    line-height: 1.1;
    margin: 0 0 6px;
  }
  .founder-role {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.11em;
    text-transform: uppercase;
    color: var(--ink-faint);
    margin: 0 0 20px;
  }
  .founder p { font-size: 16.5px; color: var(--ink-soft); }

  /* ---------- how I work ---------- */
  .comply { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 30px; margin-top: 36px; }
  .comply div { border-left: 1px solid var(--rule-hard); padding-left: 20px; }
  .comply h3 { font-size: 17px; margin-bottom: 7px; }
  .comply p { font-size: 15.5px; color: var(--ink-soft); margin: 0; }

  /* ---------- final ---------- */
  .final { text-align: center; padding-block: 86px 50px; border-top: 1px solid var(--rule); }
  .final h2 { max-width: 17ch; margin-inline: auto; }
  .final p { margin-inline: auto; }
  .final .btn-row { justify-content: center; margin-top: 30px; }

  footer {
    padding-block: 30px 64px;
    font-size: 14px;
    color: var(--ink-faint);
    display: flex;
    flex-wrap: wrap;
    gap: 10px 26px;
    justify-content: space-between;
    border-top: 1px solid var(--rule);
  }
  footer a { color: var(--ink-soft); }

  @media (prefers-reduced-motion: reduce) { * { animation: none !important; transition: none !important; } }

img{max-width:100%}[hidden]{display:none!important}